State of the Market Report
As a boutique commercial real estate brokerage that specializes in self storage investments in 3 different states (Arizona, Nevada & Utah). This brokerage wanted to use a quarterly marketing piece to bring value to their potential clients when making calls.
Year
2024
Services
Reporting
Client
The Gorden Group
/ The Client
Since 2003, The Gorden Group has been a driving force in commercial real estate across Arizona, Utah, and Nevada closing more than $1B in transactions and continuing to set the standard in the industry. The group concentrates on specialized asset classes, such as RV, boat & self storage, that demand deep expertise, sharp market intelligence, and a commitment level that reflects the investors it serves.
/ The Challenge
When making cold calls, the team was having troubles with needing constant marketing materials to provide as a value add to the potential client. If there wasn't some sort of constantly updated piece of material that is valuable to all of the potential clients of the brokerage, then calls fall flat, relationships aren't built and listings are lost.
/ How I Helped
We came up with a quarterly State of the Market report which included a summary of recent sales, development data, market rental rates and a interest rate summary from a trusted partner. This was a repeatable piece that was easy to replenish with new data and redistribute every quarter.
I designed and collected all of the data as well as managed the relationship with the outside partner for the interest rate page. Overall, it became a piece of material that is always there to lean on when making calls that also brings great value to the potential client!
State of the Market Report
As a boutique commercial real estate brokerage that specializes in self storage investments in 3 different states (Arizona, Nevada & Utah). This brokerage wanted to use a quarterly marketing piece to bring value to their potential clients when making calls.
Year
2024
Services
Reporting
Client
The Gorden Group
/ The Client
Since 2003, The Gorden Group has been a driving force in commercial real estate across Arizona, Utah, and Nevada closing more than $1B in transactions and continuing to set the standard in the industry. The group concentrates on specialized asset classes, such as RV, boat & self storage, that demand deep expertise, sharp market intelligence, and a commitment level that reflects the investors it serves.
/ The Challenge
When making cold calls, the team was having troubles with needing constant marketing materials to provide as a value add to the potential client. If there wasn't some sort of constantly updated piece of material that is valuable to all of the potential clients of the brokerage, then calls fall flat, relationships aren't built and listings are lost.
/ How I Helped
We came up with a quarterly State of the Market report which included a summary of recent sales, development data, market rental rates and a interest rate summary from a trusted partner. This was a repeatable piece that was easy to replenish with new data and redistribute every quarter.
I designed and collected all of the data as well as managed the relationship with the outside partner for the interest rate page. Overall, it became a piece of material that is always there to lean on when making calls that also brings great value to the potential client!
State of the Market Report
As a boutique commercial real estate brokerage that specializes in self storage investments in 3 different states (Arizona, Nevada & Utah). This brokerage wanted to use a quarterly marketing piece to bring value to their potential clients when making calls.
Year
2024
Services
Reporting
Client
The Gorden Group
/ The Client
Since 2003, The Gorden Group has been a driving force in commercial real estate across Arizona, Utah, and Nevada closing more than $1B in transactions and continuing to set the standard in the industry. The group concentrates on specialized asset classes, such as RV, boat & self storage, that demand deep expertise, sharp market intelligence, and a commitment level that reflects the investors it serves.
/ The Challenge
When making cold calls, the team was having troubles with needing constant marketing materials to provide as a value add to the potential client. If there wasn't some sort of constantly updated piece of material that is valuable to all of the potential clients of the brokerage, then calls fall flat, relationships aren't built and listings are lost.
/ How I Helped
We came up with a quarterly State of the Market report which included a summary of recent sales, development data, market rental rates and a interest rate summary from a trusted partner. This was a repeatable piece that was easy to replenish with new data and redistribute every quarter.
I designed and collected all of the data as well as managed the relationship with the outside partner for the interest rate page. Overall, it became a piece of material that is always there to lean on when making calls that also brings great value to the potential client!